Meeting/Event Information

PROGRAM:

Welcome and USPS News Updates

Announcement of October 2023 USPS Spotlight Recipient

PROGRAM DESCRIPTION:

Data Health: Your Key to Marketing Success in the Age of Data Overload 

Join the Chicago PCC for this important conversation! We are pleased to welcome two experts in the field of market intelligence and digital print marketing.

Topics will include:

• Overview of the growing amount of data available
• Factors in the increase of data overload
• How to collect data for effective marketing campaigns
  
  

 SPEAKERS: 

Karen Kimerer: 
Print communication may not seem exciting to some, but Karen has made it her life's work. Through her own brand and as an Associate Consultant at Keypoint Intelligence, she coaches marketing and sales teams of all sizes on how to get the most from their resources and efforts. Karen's approach is inspired by her own successful career at IBM and Xerox. She believes in a systematic, repeatable process, continued learning, and establishing a concrete plan to deliver value with every customer interaction. Karen is a frequent speaker at industry events and continues to facilitate sales skill development classes on a weekly basis. Her clients praise her for her industry knowledge, insights, and practical advice.

GREG CHOLMONDELEY

Greg is a recognized expert on workflow automation, strategic planning, software solutions, and the printing industry. Before joining Keypoint Intelligence, Greg was President of PRINTelligence Consulting, where he analyzed and assessed production enhancement software solutions for vendor development and consumer understanding. He is a frequent speaker and panelist at industry events and a published author. Greg started his career designing industry-transforming digital imaging hardware and document management systems before taking on product, industry, and segment marketing roles for several leading print industry vendors. He has a baccalaureate in Electrical Engineering from the University of Rochester and completed the Strategic Market Management program at Harvard Business School.